Babywearing International Responds to Motrin Ad

Babywearing advocate group Babywearing International (BWI) recently released a statement responding to the Motrin Moms ad that caused a big stir on blogs, social networking sites and in parenting communities early this week. BWI says the ad disparages babywearing, falsely claims that babywearing puts extreme strain on one's back and casts doubt on the research-proven benefits of babywearing. BWI also suggests that the company consider launching an ad campaign that shows babywearing in a more positive light.

• Babywearing International Response to Motrin Ad